W. Minster National

Does your company need a private jet charter to get ahead in business? Recent comments by leading corporate analysts suggest you just might.

A look at the corporate landscape shows that shareholder confidence is more precious than ever. In the midst of an economic downturn now three years in the making, investors are balking at signs of a weakened corporate machine: low profits, uncertain interest rates, and large-scale layoffs even for companies once thought to be very stable and secure. These factors have created a “climate of concern,” business pundits say, one which affects investor confidence even when looking at companies not directly affected by the economic crisis.

Because of this climate, any sign of weakness can be exaggerated in the minds of shareholders, analysts explain. This leads to a counter-intuitive effect: rather than cutting back on displays of wealth as a show of respect, companies must make sure to display confidence in their own bottom line by maintaining the image of success. This psychological tactic has been a part of the toolkit of leaders for millennia, but it is just as important now as it ever was. “You don’t have to be ostentatious,” one financial analyst was quoted as saying, “But the importance of status is not going away. Subtle brinksmanship is still brinksmanship.”

This explains why despite uncertain corporate futures, the use of charter jets has remained a common practice. Long seen as the ultimate symbol of corporate success, arriving in a luxury jet shows that a company spares no expense on its leaders – or its image.

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